Tiger Energy Drink launched a new product line of Tiger Reggae. When you work for Tiger you can do a little bit nasty and rude things. However, bad manners were changed into exaggeration and hyperbole in usual daily activities. We suppose that we shooted really cool pictures and just within one day, we´ve changed little bit Instagram communication of one energy drink.
"Rude and hyperbole in daily activity."
Project Lead: Lukáš Rosulek
Creative: Jan Patawa
Photo Shooting: Jan Berounský
Social Media Strategy: Pavel Prouza